Matix X In4mation | Capital Collection Teaser from Matix on Vimeo.

It has been decades since statehood as the United States Congress finally wrote an apology letter to the people of Hawaii in 1993. During the early 1900’s a large mixture of cultures and races became the first plantation workers imported to Hawaii to work in the hot climate and sugar fields. Similar to America, all ethnic groups brought their culture and religion where it was also learned by the rest of the minority groups.

The result was a form of language called Pidgin English.

After generations of hardship the Hawaiians endured the people and the culture have emerged as a singular harmonious culture.

The Hawaiian people still endure The Plantation mentality where the meaning of hard work, sharing, having a open mind, and family life is still passed on after generations of our people to look out for one another, respect the elders and locals of the area.

The Matix X In4mation Made in the USA is a tribute to the hard work and adaptation of the Hawaiian people and its culture.

Now available @LOOP.

Matix: pronounced (matt-icks)

Matix was founded by pro skateboarders Daewon Song and Tim Gavin, tired of clothes disintegrating upon contact with concrete. Since 1998, all Matix garments are designed and constructed for durability.

Never ones to be closed-minded, Matix has also naturally embraced the likes of surf and snow talent as family members equally dedicated to the cause of progress. With this in mind, team members like Marc Johnson, Daewon Song, and Gabe Kling all actively inspire the Matix styling.

Marc Sweaters tested the bounds of color theory, Ashers redefined fleece construction, and Matix denim maintains the roots of quality and the integrity.

The brand is marketed to people that appreciate timeless styling combined with quality fabrication.

The collection is available at loop.