New Balance 247 Classic Black/White

The Boston-based brand and its designers have been looking at a new, vintage-inspired silhouette for 2017. It was dubbed New Balance 247, the abbreviation for 24 hours a day, 7 days a week.

Launched initially in a "Friends & Family" edition, the pair comes from a clever mix of modernity and the brand's know-how. Its design offers an important comfort and a rather casual appearance with past inspirations like the 574, the 998 or the 1300.

Easily one of the most comfortable sneakers out there. The new 247 model has been sought out by tons of sneaker fans and is bound to be snatched up quickly.

Available now at LOOP while supplies last.