Okay here we go again. For those of you who slept on jackets last year and came to us this year saying “can you please tell us when the best time to get Canada Goose would be for next year?”

Guess what?
Ding!!

The bell has rung and the time is NOW!!

Welcome to the start of another great season with Canada Goose.

FYI: We offer full risk and obligation free consultations. We will sit-down, consult and find you the perfect Canada Goose jacket that will suit your needs.

It’s what we do!

Enjoyed chilled or on ICE!

Currently instock at loop:

4125M_Freestyle_Vest_Red

4125M_Freestyle_Vest_Black

3337M_Alberta_Graphite

3337M_Alberta_Earth

The original color combo on this Air 180 release in a “Lunar” upgrade. Meaning performance runner sole and performance material upper. Resulting in a very breathable and extremely comfy runner, still keeping the original look and colors.

Very limited Quickstrike Release.

Act Fast.

Came across this in today’s Toronto Star. Huge props to our man Gregory Allen.

Read the full article here

Come one, come all to the loop mad sale of the summer.

So for the last 6 years we’ve been able to do our thing based on your support, well it’s our time to say thank you!

Sale starts tomorrow July 22 and ends July 24th.

Thurs 11- 8pm | Friday 11- 8pm | Saturday 11- 6pm

Here we go…

___________________

All ladies gear – 40% Off Regular Price

All ladies kicks – $59

43 styles of mens kicks – $69

38 styles of mens kicks – $59

Jordan’s at $79 – $99

Jordan Spizike’s @ $149 – Reg $229

All Jordan DMP, Retro box sets – 50% off

Tonnes of mens clothing on sale.

Need we say more?

Thank you for the continued support.

HOlla!

loop

I was peeping over at my boy and new loop contributor Galac’s site and spotted this jem.

More to come from my friend and your new homie Galac, stay tuned!

Enjoy!

The Original “Infrared” Air Max 90 has made a come back! Same mesh and color play.

A shoe that’s been taken to the heart by many sneaker freakers.

Now available at loop.

Now available at loop.

Naked & Famous stake their claim in denim history with the world’s heaviest denim and their 32 oz model. Requiring some serious heavy-duty construction, the selvage denim model is sure to elicit bloodied and bruised thumbs just from the buttoning process. As the pictures show, the denim stands-up on its own and will be limited to somewhere in the neighborhood of 10 pairs.

Naked & Famous introduce a new range of leather goods in their forthcoming collection. Sourcing the talents of a Canadian artisan with an extensive background in Japanese-style leather-making, the accessories include wallets, card holders and lighter holders. Each vegetable-tanned piece is completely hand-made without the help of any machines. Made in Canada, the leather accessories offer another dynamic to the Canadian brand which has continually pushed the borders of denim.

Photography: Hypebeast

San Diego-based 9five Eyewear present the brand’s new 2010 Spring/Summer range, crafted out of premium, handmade acetate, complimented with a top-of-the-line CR-39 lens set. Featured in this new lineup are a wide array of classic styles, including the addition of several Smoke, Black & White variants.

The season’s first delivery just dropped at loop.

The Fall 2010 collection from Canadian brand Reigning Champ is almost here. With casual and simplistic aesthetics to their design, their quality and craftsmanship are arguably the greatest defining point of the brand. For this season we see a great mix of recycled fleece, an amazing varsity and tee’s as soft as butter.

Available soon at loop.

Freshjive’s rise from unruly, adolescent street wear label to legitimate fashion brand shows no signs of regression as the LA label continues to mature much like a fine wine. Continuing their commitment to debranding, the collection of button-down wovens, knits and outerwear is void of any labels, logos or branding elements.

Check out the Fall/Winter 2010 Collection below and keep posted for its in-store arrival late July early August.

Enitled “Sidelines”, this look book displays Mishka’s Holiday collection for 2010. Shot by Gillian Harrison, with a straight up new york style photographic aesthetic. The collection is complete with staples and some twists on the classic styles we have gotten to love from the brand. The focus on graphic T-shirts, check shirts and detailed hoodies should serve Mishka well, particularly as this winter is set be a cold one!

Photography: Gillian Harrison

Photography: Hypebeast

Naked & Famous look to push the boundaries of denim with their upcoming stainless steel jean. Integrating 10% 4 ply wire Riken stainless steel into the weave, surprisingly the feel is relatively the same as prototypical raw denim however the inclusion of stainless steel creates a much harder creasing jean.

Only 200 pairs will be made.

Photography: Hypebeast

What the media ignored: 25,000 peacefully demonstrate against G20 policies in Toronto