Okay here we go again. For those of you who slept on jackets last year and came to us this year saying “can you please tell us when the best

The original color combo on this Air 180 release in a “Lunar” upgrade. Meaning performance runner sole and performance material upper. Resulting in a very breathable and extremely comfy runner,

Came across this in today’s Toronto Star. Huge props to our man Gregory Allen. Read the full article here

Come one, come all to the loop mad sale of the summer. So for the last 6 years we’ve been able to do our thing based on your support, well it’s

I was peeping over at my boy and new loop contributor Galac’s site and spotted this jem. More to come from my friend and your new homie Galac, stay tuned! Enjoy!

Now available at loop.

The Original “Infrared” Air Max 90 has made a come back! Same mesh and color play. A shoe that’s been taken to the heart by many sneaker freakers. Now available at

Now available at loop.

Naked & Famous stake their claim in denim history with the world’s heaviest denim and their 32 oz model. Requiring some serious heavy-duty construction, the selvage denim model is sure

San Diego-based 9five Eyewear present the brand’s new 2010 Spring/Summer range, crafted out of premium, handmade acetate, complimented with a top-of-the-line CR-39 lens set. Featured in this new lineup are

The Fall 2010 collection from Canadian brand Reigning Champ is almost here. With casual and simplistic aesthetics to their design, their quality and craftsmanship are arguably the greatest defining point

Freshjive’s rise from unruly, adolescent street wear label to legitimate fashion brand shows no signs of regression as the LA label continues to mature much like a fine wine.

Enitled “Sidelines”, this look book displays Mishka’s Holiday collection for 2010. Shot by Gillian Harrison, with a straight up new york style photographic aesthetic. The collection is complete with

Arguably one of Canada’s strongest contributions to contemporary fashion, Vancouver’s WINGS + HORNS continues onwards with its direction of re-visiting classics through two distinct lines, “Archive” and “Research”. Familiar staples

Naked & Famous look to push the boundaries of denim with their upcoming stainless steel jean. Integrating 10% 4 ply wire Riken stainless steel into the weave, surprisingly the feel

What the media ignored: 25,000 peacefully demonstrate against G20 policies in Toronto