FRESH JIVE Summer 2012 “Less Than Zero” Collection


New from Freshjive comes a look at the 21-year-old West Coast brand’s “Less Than Zero” collection. Obviously inspired by the cocaine-charged, morally vacant and insidiously good-looking characters of Bret Easton Ellis’ seminal work of California nihilism, the lookbook does a nice job of encapsulating the aesthetic of 1980s LA without going overboard on the colors and prints. Updated, of course, with more modern fits and on-trend details, Freshjive’s “Less Than Zero” line is sure to be a hit for literarily-inclined streetwear fans. To see the collection click HERE.

Now Available @ LOOP.


Tags: Fresh Jive Summer 2012, Less Than Zero Collection, LOOP Clothing Waterloo.