Dropping 2/18/12: Air Jordan Retro IV “CEMENT”
Jordan Brand continues to come with some great releases in 2012. One we are really excited to see get released this year @ LOOP are the Air Jordan Retro IV “Cement”. This shoe will be a first come first serve drop, so be here early Saturday Feb 18th to avoid disappointment.
History
The Air Jordan 4 took the world by storm in 1989. Along with a career season came a career sneaker.
Tinker Hatfield once again designed this shoe. The Air Jordan 4 featured many new design concepts. First, the straps on the side for increased ankle support. It was nearly impossible for MJ to roll his ankle in these shoes.
The Air Jordan 4 again featured the air sole heel for added cushioning and a full length mid sole. In the White/Black-Cement, the shoe featured a unique texturing nicknamed “Cookies & Cream” for its striking resemblance. The Air Jordan 4 was another masterpiece to the Jordan lineup.
Nike continued the Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie “Do The Right Thing”.
Here is a classic scene from “Do The Right Thing” when the character Buggin’ Out (Giancarlo Esposito) gets his brand new AJ IV’s scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush.
Enjoy.
