Naked & Famous

This is Lorne. His brother Brandon founded a denim brand called Naked & Famous not more than a year and a half ago. The quality of their raw Japanese selvage and somehow affordable price points make this brand a staple for denim heads.

The thing with Naked & Famous is that all their denim’s made in Canada from Japanese fabrics, and ALL of the jeans are raw.

Why won’t they ever introduce a washed pair?
”Would you want to buy a brand new Ferrari but the leather interior’s all weathered and worn in and the seat looks and feels like someone’s been sitting in it forever?” Loren demanded.


And what about this one? The heaviest pair of denim ever created. It almost broke the machines just to sew the seams. Comes in at a belt-buckling 24 oz.
Naked & Famous is all about poking fun at celebrity culture, and the Warholian mentality of teasing the very people who buy into it. To learn more about Naked & Famous denim, check their website.

Available this week at loop

